Developed with the GC Nike team, this 3D interactive sensory basketball-themed game was as an integral component of the latest Nike footwear campaign. Studio Office was responsible for the overall visual design of the game, including character design, scene design, and character animations, among other elements. When customers participated in the game, they were allowed to test new shoes while playing. Within the game, their avatars were also equipped with the exact footwear, enhancing the connection between the product and the overall experience. The project’s exclusive focus on Shanghai’s Nike stores tailored the experience to the local market, promoting a targeted approach. Including diverse avatars reflects a commitment to inclusivity, appealing to a broad customer demographic.