The NAVER APP-SQUARE project transformed a shipping container into a giant cardboard box to showcase the mobile app services of Naver, a South Korean search engine. The structure was installed in Seoul and Busan, providing a unique experience for visitors; staff inside helped smartphone users to install and navigate the Naver app. This project also created positive buzz that strengthened the Naver brand in the mobile market.

Credits: Hang Soo Jo, Seung Eon Kim, Yoon Jae Yoon, Hyun Kyung Shin, Hana Cha, Philjun Kim, Yun Hee Park, Eun Kyung Park of NAVER and Urbantainer (South Korea)
Contact: Park Ju-young: [email protected]