The design team worked closely with NI (formerly National Instruments) to create a new visual brand language that has since been implemented throughout hundreds of products. The brand language expresses the core of the NI brand, enabling customers to quickly identify and become familiar with the products. It also creates a visual hierarchy, reduces visual distractions, makes it easy to find the necessary features, and connects users to the larger brand ecosystem. It was designed to be versatile, reflecting the ever-evolving technology landscape, making it a timeless asset for the company.