The MX FUEL Equipment System strategy involved inventing, designing, and developing a new battery platform and charging device that provides power to six lightweight equipment products. The products share a new brand language, logo treatment, and user interface to communicate a cohesive family design across a diverse product offering. The strategy included robust research into a category of products never thought to be capable of being battery powered. The MX FUEL Equipment System will fundamentally change job sites everywhere by dramatically reducing the hazards and frustrations (like emissions, noise, and vibration) of the existing light equipment market that have dominated the marketplace for years.

Designed by: Milwaukee Tool Industrial Design Team

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