Client: Microsoft Corp.

Innovative tracking technology and Internet controls presented Microsoft with the opportunity to create an equally new and innovative design for its trackball. Trackball Explorer, the high-end result, emits a distinctive red glow from the LED light that is part of the optical sensor technology. The metallic finish connects with the techno savvy target audience.

Contact: Carl Ledbetter, IDSA,
Microsoft Corp.,
425.936.9408;
[email protected]

Designers: Microsoft Corp. and Surface Strategy