Lancome HAPTA

Lancome HAPTA

Lancome HAPTA

An estimated 50 million people globally live with limited fine motor skills. This makes daily gestures like applying makeup challenging. HAPTA is a handheld, ultra-precise smart makeup applicator for users with limited hand and arm mobility, offering them the ability to steadily apply lipstick at home. HAPTA utilizes advanced gyroscopic stabilization technology to steady and level implements, allowing people with limited hand and arm mobility to apply makeup confidently and independently. HAPTA includes customizable attachments, and the product dock is designed to charge the handle, present the adapter, and hold the lipstick so that all elements can be assembled from left to right using a single hand.

Designed By

Branch Creative for L’Oreal Groupe

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