Client: Kash ‘n Gold Telemania, Inc.

Kash ‘n Gold traded in its WWII retro style Jeep brand boombox for this futuristic design that expressed the emerging Jeep aesthetic of refined ruggedness. Gone are the clunky, boxy forms and analog toggle switches. The new forms are pure interlocking geometric circles including the speakers and buttons.

Contact: Betsy Sforza, Fitch,
614.885.3453;
[email protected]

Designers: Fitch