The fifth-generation Jawbone Bluetooth headset is smaller, packed with more technology and easier to wear. Named Jawbone ICON, this release also introduces an unprecedented suite of choices for greater self-expression.  It is the first device to launch with six completely unique shield designs, and each has a jewelry-like presence.  With apps from MyTALK, a browser based updater; you can change the voice that conveys important information like battery life or Caller ID.

“The Jawbone range is doing exactly what it says on its packaging: defining the ‘Ear Wear’ category. Clear, confident and accomplished.”  –Rhys Newman, IDSA, Nokia

Contact: Melissa Guthrie: [email protected]

Communication Tools Credit: Yves Behar, IDSA, Qin Li, Noah Murphy Reinhertz, Gabe Lamb and Bret Recor of fuseproject for Jawbone

Packaging & Graphics Credit: Yves Behar, IDSA, Sara Butorac and David Riofrio of fuse project for Jawbone