Client: Fisher-Price Inc.

Children create on two levels with this revolutionary electronic toy that produces music through drawing. Composing usually doesn’t come as easily to children as drawing, but this toy ensures that every drawing produces both pleasing and original music. This hybrid art easel/musical instrument sold out over 400,000 units in just a few short months. It was a success at $29.99 despite the fact that the creative activity aisle seldom supports products over the $19.99 price point.

Contact: Jeff Miller,
Fisher-Price Inc.,
716.687.3152;
[email protected]

Designers: Fisher-Price Inc.