The Imation Micro Hard Drive is a portable, high-capacity file backup device. Its bundled software automatically stores the current and previous six saved versions of a document. The design metaphorically refers to a padlock, assuring users that their data is safe. Each element is thoroughly functional: for example, the USB cord loops back into itself to protect the plug and lock around a key strap in a briefcase or backpack. It has a durable metal case that is also scratch resistant, and a shock-proof internal suspension gives users added peace of mind. The Micro Hard Drive has been exceeding the company’s initial sales projections and has received much attention, including a CES Best of Innovations award.

Contact: Thomas Isaacson, IDSA
[email protected]
Smart Design
212-807-8150

Credit: Smart Design and Imation

Client:Imation