Hyundai Motor Company’s Heritage Project tracks the company’s past and present efforts to show how a focus on humanity is the basis of its success. The project preserves our historical assets while continuing to inspire people both inside and outside the company. We conducted an in-depth heritage survey and analysis to create elements that spotlight the company’s tradition of innovation and inspiration for a better future. Various content elements include books, exhibitions, music, videos, and posters. Through the process Hyundai found answers about what we are today, and what values we’ll need in the future.