Formula E is the world’s first all-electric FIA World Championship and the world’s only sport certified net zero carbon since its inception. In 2023 we launched a new brand identity system around the concept of “electric acceleration,” reflecting the instant torque unique to electric race cars, our reaching official FIA World Championship status in just six years, our steep innovation and development curve, and our rapidly growing audience. Developed entirely in-house by Formula E’s design and brand teams, the identity system touches global race and fan event branding, ticketing, broadcast programming, digital and social platforms, and more.