The Fitbit Force Activity Tracker, a stylish digital companion, contains sensors that track steps, distance traveled, calories burned, stairs climbed and daily active minutes throughout the day. It also monitors sleep, helping the user wake with a silent vibrating alarm. A bright OLED display provides the time, instant access to stats and call notifications from the wrist.

Designed by Gadi Amit, IDSA, Dan Clifton, Jacqui Belleau and Susan McKinney of NewDealDesign LLC for Fitbit Inc.

Contact: Gadi Amit – [email protected]