This strategy allowed car enthusiasts around the world to design a car of the future in a completely transparent process via the Web. Whereas this type of work is normally done in secret, the development of this Fiat concept car in Latin America was done on a open source platform—the results are even governed by a creative commons license. People posted more than 10,000 ideas on the car’s Internet portal.

Credits: Paulo Nakamura, Daniel Vicentini, Mateus Silveira, Leonardo Queiroz, Fábio Bastos, Alexandre Scartezini, André Guimarães, André Silveira, Valéria Santos, Renata Tanure, João Paulo Melo, Sidney Cassim (Brasil)

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