This strategy involved inventing, designing and developing 16 unique product lines (including emergency field radios, American Red Cross radios, rugged outdoor multidevices and Apple iPod solar stereos) and their supporting identity: brand analysis, Web presence, packaging and trade-show booth. Part of that strategy was to research and infiltrate new product categories and to incorporate green energy solutions.

Credits: Dan Harden, IDSA, Sam Benavidez and Hiro Teranishi, IDSA of Whipsaw Inc. for Eton Corp.

Contact: Samantha Vaughn: [email protected]