Doritos Solid Black

Doritos Solid Black

Doritos Solid Black

Solid Black is a multiplatform initiative designed to bolster the voices of Black innovators and creators. To mark the launch of Doritos Solid Black, the design team brought to life two custom Doritos bags that featured the artwork of Megan Lewis, a Baltimore-based award-winning artist and multidisciplinary illustrator who is known for her large-scale murals, use of bold colors, and ‘Blk Women Period LLC’ series. The bags feature beautifully bold illustrations representative of Black men and women, geometric shapes and pops of color anchored to a solid black background, and hand-drawn typography that celebrates what it means to be Black.

Designed By

PepsiCo Design & Innovation

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