The challenge of this design strategy was to create a unique, original brand suitable for domestic and foreign markets that evokes the local culture and is dynamic, modern and flexible in application. In addition, the client also wanted it to be adaptable to the period of the 2014 World Cup. Brand guidelines that direct all its applications were developed through field research and the internal and external analysis of iconography.

Credits: Tadashi Sawaki, Waleska Vianna, Marcelo Vasconcellos and Bruno Nogueira of Eita Iltda for Sebrae-CE.  
Contact: Waleska Vianna: [email protected]