Rather than hide what is in the box, the Jawbone packaging highlights the product, offering a 360-degree view of the contents. The unique yoke suspends the headset in mid-air as if exhibited in a museum case. Jawbone’s easy-to-use functions and innovative noise-canceling capabilities are explained on the back of the box. The sleek design of the packaging not only makes for an engaging in-store display, it is also sure to capture the consumer’s attention, setting Jawbone apart from the plethora of cell phone headsets. Jawbone immediately sold out at Cingular retail stores, becoming the store’s most successful accessory launch.

“From geek to chic. With stunning simplicity and economy, the product demonstrates functional and inspirational benefits with confidence and style.”

Moira Cullen, design director, North America, The Coca-Cola Company

Contact: Melissa Guthrie
[email protected]
fuseproject
415-908-1492

Credit: fuseproject

Client: Aliph