In the 1990s, the launch of the adidas EQT:EQUIPMENT product line set the coordinates of the brand’s future, captured in the slogan “Everything that is essential. Nothing that is not.” Accompanying the first official EQT launch in Korea, this exhibition celebrates the introduction and communicates its driving philosophy with emotionally and sensually stimulating creative works and media installations.

Designed by: Younjin Jeong, Jinyoung Yoon, Hyunwoo Sa, Minjeong Choi and Jongwon Lee of URBANTAINER for adidas Korea

Contact: [email protected] | www.urbantainer.com