2D4: “your beauty mate which fills you with 100% beauty.” Unlike most other beauty brands that carry out major campaigns with top celebrities, 2D4 worked with various beauty influencers who are more familiar with the 15-24-year-old target. Users of 2D4 voluntarily search for content related to cosmetics and purchase and use the brands they see in the content. With that in mind, 2D4 is produced, distributed, advertised and designed to differentiate itself from the competition.

Designed by: Hyunhee Uhm, Seungkwan Kang and Jihyun Song of CJ ENM

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