The design of this external HDD sought to deliver warm emotions through both visual and tactile means. Consisting only of a plastic case and rubber cover, it uses an environmentally friendly material for the exterior that is free of additional processing. Smooth silicone rubber was intended to increase the user’s level of confidence in the data storage.

Credits: Hoyoung Seoc and Eunyoung Kim of Samsung Electronics Co. Ltd. (South Korea)

Contact: Eunyoung Kim: [email protected]