The 1/2 Project is a non-profit campaign aimed at making donations a part of everyday life. It redefines donation from a special event to the act of sharing the little things from our daily lives. For instance, when customers purchase a 1/2 Project beverage, they buy half a bottle for the full price, giving half the cost to a charity of their choosing.

Contact: Sungjoon Kim: [email protected] Credit: Sungjoon Kim and Jiwon Park of Samsung Design Membership (South Korea) Client: