Client: Applica Consumer Products, Inc.

Increased attention to design rather than cutting prices has won the Ergo line of hand-held kitchen appliances a larger share of a relatively flat basic product category. Principles of universal design drove the ergonomic features including the intuitive grip surfaces identified graphically by overmolded soft elastomer. Oversized, bright yellow control buttons offer immediate and maximum visual access.

Contact: David Kaiser, IDSA,
Anderson Design Inc.,
860.747.0707;
[email protected]

Designers: Anderson Design and Applica Consumer Products, Inc.