Client: TDK Electronics Corp.

While technology constantly reinvents how people can copy music, the physical storage of CDs has remained static. TDK was able to reduce materials and manufacturing costs by 50 percent when it converted the conventional jewel case into an effective, stackable one-sided case with easy, visible labeling that takes up half the space.

Contact: Scott Underwood, IDEO,
650.289.3409;
[email protected]

Designers: IDEO and TDK Electronics Corp.