EGGDROP is a franchise brand of egg sandwiches. The logo expresses an urban identity with the modern silhouette of an egg married to a simple logotype. The city-grid pattern on the packaging symbolizes the EGGDROP stores located throughout a city, creating a well-organized urban system. The primary colors for the brand portray a sense of vitality and modernity with the combination of black, white, and vivid red. The secondary color palette of the sandwich menu expresses EGGDROP’s popular egg sandwiches, such as scrambled, fried, and meringue.