Client: Prada

The Prada Staff Device is a portable scanner, designed to make technology less obvious and more in tune with the Prada environment. Designed for use as a precision tool, the device enables staff to access customer information and stock inventory, and it can be used as a remote control for the many display screens around the store. The units are recharged in a trolley that collects the devices at the end of the day.

Contact: Scott Underwood, IDEO,
(650)289-3409;
[email protected]

Credit: IDEO, United Kingdom, OMA/AMO, The Netherlands, Icon Nicholson LLC and Prada