City Branding is an open graphic production system that allows people to create their own branding in harmony with the Yeongdo district of Busan, South Korea. A series of workshops educated artists and designers living in Yeongdo on how to use this system to create branding for local businesses. Design projects were then conducted with local small-business owners through which they gained a brand image. The images were born from the municipality’s branding system. As more businesses adopt new branding, the Yeongdo urban landscape will evolve with it, producing a unique visual identity that will reflect the constantly changing image of a place and its people.