The reusable lipstick case is made of an environmentally friendly plastic with a woody texture and square edges that enable even weak fingers to get a grip. The reduction in packaging costs allowed Aveda to upgrade the formula with a higher percentage of organic ingredients while lowering the unit cost of each lipstick.

Contact: Harry Allen, IDSA,
Harry Allen and Assoc,
212.529.7239,
[email protected]

Credit:Harry Allen and Assoc and Aveda