Maggie Snoke

Senior Industrial Designer, Loft Design  With a background in industrial design, innovation, apparel design and fine arts, Maggie Snoke brings a mutidisciplinary approach to her design career. She studied Industrial Design at North Carolina State University, then was part of the Under Armour innovation team following college, pushing the boundaries of performance apparel for athletes. She is currently working as a Senior Industrial Designer at Loft Design in Providence, RI, exploring product design and emerging tech.

Activities for Maggie

Speaker | Women in Design Deep Dive | 2024

Enhancing your ID Process with GenAI: A Mini-Workshop  

In the rapidly evolving Generative AI landscape, it’s easy to feel overwhelmed and unsure of where to start, especially when crunched for time. This interactive session will expose participants to a few Generative AI design tools and how we are using them to enhance our industrial design process. We will dive into how, why, and where these AI design tools fit, and things to keep in mind while using them. This mini workshop will provide a look into the tools to start working with Generative AI to design products, while keeping key design considerations in mind.

The participants will gain valuable insights into a variety of Generative AI design tools (such as Midjourney, Vizcom, and Krea, TBD as things change) and learn how to strategically integrate them into their design processes. The session will include a live demonstration of how we work with Generative AI tools with the option to follow along, leaving participants with an understanding of when and where these tools shine and empowering them to make informed decisions about their use.  

The Audience Will Learn: 

  1. How we use certain Generative AI tools to enhance our industrial design process, through examples of our (current) AI workflows.  
  2. Where and how these Generative AI tools can add value in the industrial design process.  
  3. Methods for continuous learning in the rapidly-changing Generative AI landscape.