Visual Brand Designer
Sherri's career trajectory reflects her deep-seated passion for brand identity and visual systems design. With a keen eye for detail and a knack for strategic thinking, she excels in developing and implementing brand identities and the carrot vs. stick brand guidelines that drive successful execution.
Beyond her expertise in brand identity, Sherri has cultivated skills across various design disciplines, including publication design, web design, infographics, and packaging design. Her versatility allows her to tackle a wide range of design challenges, ensuring consistent and compelling visual narratives across different mediums.
Joining IDSA as Visual Brand Designer in 2023, Sherri brings with her a wealth of experience and a fresh perspective to contribute to the organization's brand strategy and visual identity.
Outside of her professional pursuits, Sherri shares her home in Atlanta with two rescue pitbulls, Wyatt and Rue.
