ID Technique Deep Dive 2022

This professional development event is a chance for you to get ahead of the curve on the latest ID visualization techniques, tools, and workflows. You’ll learn from some of the industry’s top talent and come away with practical skills to take back to the design studio and bring your work to the next level. You’ll also learn about co-design, sustainability, and what’s next for visualization as new technologies alter the methods we use to deliver products to market. 

Making the intangible reality is at the core of what industrial designers do every day. A wise design professor once said “a person who cannot communicate their ideas is on the same plane as one who has no ideas.” The act of capturing our insights and innovations lies in our ability to transform intangible thoughts into concrete concepts that users and stakeholders can respond to. If we can’t communicate our ideas, we can’t bring them into reality. A critical stage of our process involves bringing our design vision into the realm of the tangible; an image, or asset (sketches, renderings, CAD models, VR experiences, prototypes, etc.) that communicates our ideas and illustrates a design before it becomes a physical artifact.

Whether through whiteboard sketches, photo-realistic renders, or interactive VR environments, industrial designers play a pivotal role in communicating the big ideas that help people understand and envision a product that does not yet exist. In many ways, a designer’s job is to help envision the future. By staying up to date on the countless tools and methodologies available, you will be able to deliver this vision for your clients, co-workers, and business counterparts. Visualization is the superpower of the designer, and these skills will help you create more impactful work and shape the future of industrial design.