Designing a shop on the most up-market shopping street in São Paulo to sell the famed Havaianas rubber shoes, which retail for just a few dollars, posed a challenge. The solution: to design a space that resembled a public square, totally open to the street without any door or window, landscaped with a garden and flooded with light. The store features different levels—at street level there is a small lounge, while the store’s main hall is located on the lower level. This is the first venue in the world where all 350 Havaianas products can be found under one roof.

“Reflecting the relaxed and casual feel of the iconic products it represents, the form and format of this store, with its open spaces reflecting an ‘outdoor market’ atmosphere, has a welcoming and warm feel that is irresistible.”

–Belinda Stening, publisher and editor, Curve magazine (Australia)

Contact: [email protected] Credit: Isay Weinfeld, Domingos Pascali, Elena Scarabotolo, Marcelo Alvarenga and Luciana Siqueira of ISAY Weinfeld (Brazil) Client: Alpargatas (Brazil)