This design study aimed to investigate and find solutions to the increasing divide between European elders and digital technology. As the number of people over the age of 60 now exceeds the number of teenagers in the UK, this age group is becoming a powerful market segment. A central premise of the project was that the problem did not lie with the user and was not necessarily the fault of the device; learning to operate and use the technology was the main barrier.

Contact: Sang Yeon Lee: [email protected]

Credit: Dokshin Lim and James Kosem of Samsung Electronics Co. Ltd. (South Korea), and Adrian Westaway and Clara Gaggero of Royal College of Art (United Kingdom)