These products are sold primarily through Apple retail stores, where consumers are encouraged to test fit products. To facilitate this process, the packaging is designed to open quickly and easily without causing damage to the package and product. Other design considerations included using recyclable materials, positioning this company as a premium brand, and effectively communicating key product features.

Contat: Kento Tanaka: [email protected]

Credit: Moses Aipa, Kento Tanaka, Greg Kaats and Allen Choi of Incase Designs Corp.