(RED)WIRE is a digital music service that raises awareness and money for fighting AIDS in Africa while building a community of interconnected users. Each week, it delivers two songs (one from a major artist and one from an emerging artist), plus a fun or inspiring piece that’s not music (a digital short, photography or a reading from artists, actors and others).  As tunes travel the (RED)WIRE network, listeners can add their own images, words and phrases. They can track contributions and content from friends and family by linking (RED)WIRE to their existing social networks, letting users see the collective impact of their network on HIV and AIDS in Africa.

Contact: Katie Clark: [email protected]

Credit: IDEO Design Team for (RED)