For it Myeongdong Branch in Seoul, Hana Bank wanted a flagship space that would embody the bank’s philosophical identity, focus on sales and service, and deliver a message of contributing to society. The design of the three floors was based on the concept of a “tree breeding bank” where growing a tree can be likened to growing customers’ assets.

Credits: Professor Jang Soon-Gak of Hanyang University (South Korea), Suh Young-Ji and Lee Jae-Jun of jay is working. Co. Ltd. (South Korea) and Communication team of Hana bank (South Korea) for Hana Bank (South Korea)

Contact: Young-Ji Suh: [email protected]