The challenge behind this strategy was to promote Globo News as a live, dynamic TV channel and build long-term relationships with people. The new visual identity is modern and agile, engaged in constant dialog with the news, and reflects the channel’s evolution over time. It brings together content and form in line with the reality it reproduces.

Credits: Helena Guedes, Marcela Leite, Raquel Muritiba,  Ricardo Leite e Theiza Conte Paiva from Crama Design for Globo News (Brasil)

Contact: Ricardo Leite: [email protected]