Designers worked closely with the National Campaign to Prevent Teen and Unplanned Pregnancy to address the challenge of unplanned pregnancy in women between the ages of 18 and 29. The result, Bedsider, is a birth-control support network that focuses on five key areas—awareness, motivational drivers, digital offerings, services and loyalty—and acts as a flexible vehicle for behavioral change.

Credits: IDEO Design Team for National Campaign for Teen and Unplanned Pregnancy

Contact: Katie Clark: [email protected]