This custom-designed ATM for the Spanish bank BBVA was designed from the user experience up, rather than from the components down. The design team listened to people’s banking experiences and observed people’s behavior at ATMs. The team also examined analogous self-service experiences, such as those at gas pumps and train-ticket kiosks, leading to a design that doesn’t further automate the teller, but that humanizes the transaction experience.

Credits: IDEO Design Team, BBVA, NCR and Fujitsu

Contact: Katie Clark: [email protected]