Designs On Packaging, the fifth edition of this publication, explored 18 unexpected packaging ideas for products, tools, containers, scents, interactions and environments. Ideas included manufacturing of sustainable cups through synthetic biology, expiration date signals for medicine bottles inspired by banana decay, and cigarette packages that draw inspiration from Rubik’s cubes to promote behavior change.

Credits: Design credits: IDEO design team
Client: IDEO
Contact: Andrea Pomerance: [email protected]