The OXO Good Grips Bag Cinch replaces weak, cumbersome bread tags and twist ties. The soft nonslip pads communicate where to squeeze the Cinch; teeth-like grips communicate where the Cinch should be secured over the twisted section for a tight seal to seal in freshness and keep air out. Plus, its bright, bold colors make it easy to find in a cluttered kitchen drawer.

Credits: Smart Design Team: Kirsten Climer, Michael Schumann, Stephanie Scherer and Eric Freitag
Client: OXO
Contact: Mercedes Coats: [email protected]