The objective of this strategy was to reinvigorate the Motorola RAZR brand and align it closely to the Verizon DROID brand so that the combined marketing dollars spend by both companies would have the broadest reach possible. The net result was to elevate the RAZR brand and refocus the DROID brand.

Credits: Motorola Mobility, Consumer Experience Design
Corporate Sponsor: Motorola Mobility
Contact: James Caruso: [email protected]