One of the core approaches in the development of the Windows Phone 7 was to evaluate the product at all stages of development. From concept to code, the design team measured the efficacy of the designs and users’ emotional response to them. Using a traditional scorecard approach, the results helped generate new designs for future milestones and kept the team grounded around designs that were resonating with users.

Credits: Rive Citron, Donna Flynn, Tracy Lovejoy, Amy Alberts, Steve Herbst, CMG Research of Microsoft

Contact: Chris Acker: [email protected]