Wilson W. Smith III
Senior Designer
Nike
Wilson W. Smith III is a Senior Designer and Nike DNA Design Specialist. During his 34-year tenure at Nike, Smith worked on projects that run the gamut of the design profession—retail, graphics, architecture, footwear, experience and apparel—and designed and developed product for some of the greatest athletes in Nike’s history, including Michael Jordan, Serena Williams, Andre’ Agassi, Roger Federer.
What truly defines Wilson is his incredible passion around coaching, teaching and giving back. Wilson’s commitment to the next generation of designers and the power of design to positively impact the world has created a presence and legacy that expands beyond his designs at Nike. He is also a worship leader at SouthLake Church, Lake Oswego, Oregon.
Design THINK – On Your Feet
Wilson Smith is a Senior Footwear Designer of 34 year’s from Nike Inc., Beaverton, OR. During this time he witnessed & played a role in the significant cultural evolve and footwear design expressions of the athletic industry. Smith has led the creation of products for some of the greatest athletes in Nike’s history, including Andre Agassi, Serena Williams, and Michael Jordan. In addition, his projects of passion engage athletes of all abilities.
Wilson speaks about the necessary spark, exploration, and mix required in design thinking, to best express design solutions, that feature focus and empathy to the end users needs.
