Vicente Magana, IDSA

Co-founder, DSWV In his design work at Motivo, Vince “translates” between clients and engineers, providing real-time visuals throughout each project and helping to clarify visions and goals. At ArtCenter College of Design, Vince studied both transportation and product design. While there, he developed a “method design” approach, in which he lives the target user’s role as genuinely as possible. “This is my favorite, but not exclusive, approach,” he says. Vince is a self-described “car nut,” adding that “the ‘car-club’ passion and camaraderie is the same atmosphere I hope to bring into the IDSA Los Angeles Chapter.”