Sara Anani
CoFounder & Director of Strategic Design
CoCreate
Sara Anani is a hybrid creative veteran and multidisciplinary strategist. During her 18 years of delivering award winning digital experiences, she partnered with industry leaders such as P&G, Sony, General Motors, Virgin Mobile to help disrupt old patterns and usher in change in London, Dubai, Qatar and LA. As custodians of design, she believes that to ultimately deliver meaningful products, services and brands; we must instigate a culture where curiosity, chaos and creativity is exercised by all and not just the “titled” few.
As the Cofounder of CoCreate, a decentralized innovation agency, Anani connects independent creators, designers and technologists to form high performing virtual teams that service startups and corporates to uncover new markets, launch and roadmap an ambitious future.
Ecosystem Driven Product Development
In today’s highly competitive and rapidly evolving market landscape, products are evolving into open, integrated ecosystems that drive value for a network of users. More and more, designers are tasked with defining and creating a holistic product vision that clearly communicates a compelling and meaningful experience across digital and physical touchpoints.
Katharine Hargreaves and Sara Anani will reveal how UX design tools can be used to understand your audience and rapidly ideate and prototype products that meet real user needs. You’ll learn techniques to design for human interactions and emotions, and tools to communicate where your product fits and how it provides value.
