Nikki Hageman, IDSA

Senior Product Designer, BCycle Nikki Hageman is the Senior Product Designer for BCycle—a Trek Bikes owned subsidiary in the shared mobility sphere—with 8 years of experience in the cycling industry. Nikki finds value in designing meaningful products that have a positive impact on people’s lives. She believes effective design relies on truly understanding the problem a product is intended to solve and the people it’s intended to help. She holds empathy above ego, and sees this as a critical differentiator between good design and fast design. Nikki’s interpersonal skills extend far beyond design and she takes pride in her ability to bring people together, whether through team building or cross-team collaboration. Prior to BCycle, Nikki worked at Trek as a Packaging Designer on the Product Design team. Here she helped redesign the look and feel of Bontrager packaging (Trek’s primary aftermarket brand) across thousands of retail products.

Senior Product Designer, BCycle

Nikki Hageman is the Senior Product Designer for BCycle—a Trek Bikes owned subsidiary in the shared mobility sphere—with 8 years of experience in the cycling industry.

Nikki finds value in designing meaningful products that have a positive impact on people’s lives. She believes effective design relies on truly understanding the problem a product is intended to solve and the people it's intended to help. She holds empathy above ego, and sees this as a critical differentiator between good design and fast design.

Nikki's interpersonal skills extend far beyond design and she takes pride in her ability to bring people together, whether through team building or cross-team collaboration.

Prior to BCycle, Nikki worked at Trek as a Packaging Designer on the Product Design team. Here she helped redesign the look and feel of Bontrager packaging (Trek's primary aftermarket brand) across thousands of retail products.

Activities for Nikki

Speaker | Women in Design Deep Dive | 2022

Embracing Your Skillset

Nikki is going to talk about her experience navigating the male dominated industry of cycling within a male dominated field of design. She will discuss the importance of empathetic design over ego-driven design, along with the value of building teams with diverse skillsets and backgrounds (and why you should embrace what makes you different than the pack).

In this session, you will learn:

The importance of thoughtful design (vs. ego-driven design)
The value of embracing the skills that make you different vs. focusing on how your skills compare to others on the team
The value of vulnerability. By allowing ourselves to be vulnerable, we can help others feel heard – open discussion around feelings of inadequacy, finding our place, and what we learned along the way