Per Magnus Skold, IDSA

Senior Designer, Mako Design + Invent Magnus’s career spans across various industries and domains, from luxury aircraft interiors to telecommunication equipment, from toys and pet products to EMP-proof phones, and enterprise level solutions. Some notable achievements include designing modular display assemblies for aircraft seats, styling business class seats for American Airlines, and executing the final design for Dell’s 14G Enterprise level servers in two weeks. Being the current Chair of the IDSA ATX chapter, Magnus helps run the “Sketchjam” Sessions, where designers can gather and sketch whatever they want outside of work hours. As a lifelong learner and a curious explorer, he is always up for talking about sketching, AI-assisted concept development, and all things industrial design. he enjoys mentoring new designers and non-designers alike on how to successfully bring a product from an initial thumbnail sketch to the final product on the shelves.

Senior Designer, Mako Design + Invent

Magnus's career spans across various industries and domains, from luxury aircraft interiors to telecommunication equipment, from toys and pet products to EMP-proof phones, and enterprise level solutions. Some notable achievements include designing modular display assemblies for aircraft seats, styling business class seats for American Airlines, and executing the final design for Dell's 14G Enterprise level servers in two weeks.

Being the current Chair of the IDSA ATX chapter, Magnus helps run the "Sketchjam" Sessions, where designers can gather and sketch whatever they want outside of work hours. As a lifelong learner and a curious explorer, he is always up for talking about sketching, AI-assisted concept development, and all things industrial design. he enjoys mentoring new designers and non-designers alike on how to successfully bring a product from an initial thumbnail sketch to the final product on the shelves.

Activities for Per

Speaker | Designing with AI Deep Dive | 2024

Ethics in AI

As the boundaries between human and machine creativity blur, the ethical considerations become increasingly critical. Join our panel of designers and AI experts as we explore how designers must confront this changing landscape. From industry practitioners to software specialists and educators, this diverse panel will challenge the audience to contemplate the implications of AI’s role in shaping the future of industrial design, from regulation to IP protection and beyond.

This discussion will center on the impact of AI on human creativity and decision-making in design, exploring the potential social, industrial, and environmental ramifications of AI-integrated design solutions, raising thought-provoking questions about accountability, bias, and impact on the workforce. An interactive Q&A session with the panelists offers attendees the chance to delve deeper into the nuances of ethics in ID.

Don’t miss this opportunity to stay informed and proactive in navigating the landscape of AI in industrial design. Engage in meaningful discussions and equip yourself with the knowledge needed to navigate the ethical challenges posed by AI, ensuring responsible and forward-thinking practices in industrial design.

Key Takeaways

Ethical Implications of AI in Industrial Design: You will gain insights into the ethical considerations and implications of integrating AI into the field of industrial design, including discussions on accountability, bias, and the impact on the workforce.
Education & Responsibility: Attendees will better understand the significance of educating designers about ethical AI/ML applications and the responsibility of the private sector in using AI tools in a responsible and safe manner – both at university and through continuing education.
Regulatory & IP Landscape: The panel will explore the range of regulatory implications of AI, as well as the potential impact of this new technology on intellectual property protection. Designers will learn how to protect their creativity while fully exploring everything AI has to offer.

Chapter Officer | 2022, 2023