Director of Industrial Design–Packaging, Studio One Eleven
Liam Hawry is thrilled to be back on an IDSA stage—championing the business perspective within design. Having brought hundreds of major and minor consumer brands from art to part as designer and director, Hawry worked for several consultancies in package and product categories prior to joining Studio One Eleven in 2005.
He also spent time bringing “green” housewares to market as an entrepreneur (before it was cool), and now stays active in the Chicago design community as a mentor for both the SEE8 and Urban Alliance youth programs.
Down to Business
We know good design is good for business, but how good is design at business? Liam Hawry of Studio One Eleven will demonstrate how applying empathy inward toward the full roster of influencers in your development chain can help increase access, align interests and gain leverage within the increasingly diverse range of emerging business models for design.
Beyond providing frameworks for understanding and embracing a business perspective often under-utilized by designers, Hawry will introduce a new open and anonymous survey that poses many of the difficult questions design managers and owners should consider about how their businesses operate.
Defying Defaults: Getting Radical Within Seemingly Strict Constraints
A lot goes unnoticed, by default. We’re actually hardwired to block information in our periphery, and our minds constantly fill in the blanks—visually and conceptually. Default thinking can cluster constraints and blind us from seeing new possibilities. Similarly, new ideas are often orphaned just because they haven’t been given a proper place to land.
The good news for designers is that by honestly pursuing all available possibilities, and bringing our audiences along, we can naturally uncover and deliver radical new solutions others have missed, by default.
Liam Hawry, director of ID—packaging at Studio One Eleven, will offer specific advice on best practices for navigating constraints to discover, develop and communicate radical ideas that stick.
