Author
Katrine Marçal is a bestselling author on women and innovation. Her first book Who Cooked Adam Smith's Dinner? has been translated into more than 20 languages. Margaret Atwood called it "a smart, funny and readable book on women, economics and money.” It was named one of The Guardian's books of the year in 2015. BBC also named Katrine one of its 100 Women in 2015.
Katrine works for the Swedish newspaper Dagens Nyheter. She has given keynotes at institutions such as Oxford University Business and Economics Programme, London School of Economics and The Royal School of Technology in Stockholm. In her role as a financial journalist, she has interviewed many of the world's leading economic thinkers. Some of her interviews have been viewed more than a million times on YouTube.
Katrine's second book Mother of Invention: How Good Ideas Get Ignored In An Economy Built for Men became a bestseller in Sweden in 2020 and will be published in several languages during 2021 and 2022.
She lives in the English countryside with her husband and three children.
Mother of Invention: How Good Ideas Get Ignored In An Economy Built For Men
Why didn’t we get wheels on suitcases until 1972? Why were electric cars considered “feminine” when they first arrived more than 100 years ago? How come a bra making company created the suit Neil Armstrong wore to the moon?
In this talk, Katrine leads audiences through fascinating examples of how innovators have failed to take women’s experiences into account, analysing what they can tell us about women and innovation today. She examines current realms where our ideas about gender are holding innovation back in similar ways, making the argument that the future will be shaped by companies that dare to think differently about gender.
